Started her career in managerial capacity with Four Seasons Hotels, Delta Hotels Corporate office in Toronto, Canada in the emarketing, revenue management department, Anita then moved to the vendor side as Vice President, Marketing & Account Management for VIP International in Calgary, Canada. VIP International (later named as VANTIS) was the second largest reservation service provider worldwide, providing reservations services to over 2,000 hotels.
When VIP (VANTIS) was sold, Anita moved on to work as Vice President, Asia Pacific, later promoted as Vice President, Global Sales & Marketing for Open World in Bath, U.K. Open World was the number one website development company for the hospitality industry and its clients included well-known and luxury brands such as the Peninsula, Raffles, etc.
After Open World, Anita worked for Orbitz Worldwide, the #2 Online Travel Agency (OTA) at the time as Regional Director, North Asia. Anita has extensive knowledge both from the West & the East, the hotel side & the vendor side and now the OTA side.
Anita then moved on to work for Small Luxury Hotels as VP Development Asia Pacific to select the best small luxury hotels in the region to join the SLH network.
Currently, Anita is appointed as Chief Executive Officer (CEO) at Compass Edge Ltd that provides complete online distribution and marketing services and products to independent hotels on a consultative approach. Anita leads the company to focus on the booming Chinese FIT outbound market to become a niche provider in this area and lately signed an important strategic alliance with Ling Nan Hospitality alongside with China Southern Airline and GZL to cross-sell its member hotels to the loyalty members in China on the one-of-a-kind alliance platform.
Fellow of the UK Institute of Sales and Marketing (ISMM) and a UK Government recognised small business mentor (SFEDI)
After a varied career in retail, the Military, then 15 years in Direct Sales and finally ten years in Digital marketing covering social media and influencer marketing. Alan brings over 30 years Sales and Marketing to the company. He has written over 2 million words on blogs, has over 500,000 followers and likes on social media platorms, and believes wholeheartedly in content marketing as a the cornerstone of all successful branding strategies
Netmedia-Edge Ltd is based in Hong Kong and Thailand. We are a Joint venture between two leaders in the world of Digital Marketing; Compass Edge in China, and Netmedia covering mainly ASEAN nations offering a truly global marketing prospective to clients.
Our main focus is helping businesses with their brand message through education, content marketing, and Directory Marketing. We also have a unique sales leads platform through established online business directories for our members to contact targeted and qualified decision makers directly in their industries.